Some bags are launched. Some are marketed. And then there are the ones that quietly take over carts, commutes, trips, and everyday lives. This year, a few bags were spotted often enough to make you think, “Wait… I’ve seen that bag everywhere.” Meet the 2025 bestsellers.
Odyssey
Odyssey is what happens when practicality gets really good at its job. Built for long days and longer plans, it became the go-to for people who don’t like switching bags every other week. Reliable, spacious, and thoughtfully designed—Odyssey didn’t scream for attention. It simply stayed useful. And usefulness, it turns out, is addictive.
Axiron
Axiron showed up sharp and stayed sharp. Structured, confident, and clean, it appealed to those who like their gear to look as put-together as their calendar pretends to be. Office days, meetings, short trips—Axiron fit right in without trying too hard. A classic case of “looks serious, works harder.”
Jake
Jake is the everyday favourite that doesn’t overthink things. Easy to carry, easy to style, easy to live with. It became popular for the same reason comfort food does—you reach for it without second guessing. Jake proved that when design meets simplicity, consistency follows.
Carbon
Minimal doesn’t mean boring. Carbon made that very clear. With a clean silhouette and no unnecessary noise, it became a favourite among people who prefer their bags to blend in—and stand out quietly. Strong, understated, and dependable, Carbon earned loyalty the slow, solid way.
HoldAll
HoldAll understood the assignment: carry more, complain less. Weekend plans, gym runs, quick getaways—this one handled it all without drama. It became the bag people grabbed when they didn’t want to think too much about packing. And thinking less is always a win.
Columbus
Columbus is for plans that start with “maybe” and end somewhere far. Travel-friendly, adaptable, and ready when you are, it became a favourite among those who like flexibility without fuss. If adventure had a sensible side, this would be it.
No gimmicks. No loud claims. Just bags that earned their place—one day, one trip, one commute at a time. These weren’t just bestsellers. They were well-chosen. And that’s the best kind of success.
